Vanilla fashion store opens at Glasgow’s Braehead Centre
Fashionistas can be right on trend with the latest looks as the first Vanilla fashion store in Scotland has just opened in the Braehead Centre.
The Vanilla philosophy is to help each individual woman and teenage girl find their own unique style, identity and confidence, embracing both femininity and a sassiness in what they wear.
The brand has two fashion ranges – Blue Vanilla, which is aimed at all women delivering constantly updated styles and on-trend clothing. And Pink Vanilla, aimed at teenagers and younger women between 14 and 24, giving them bold, fun and forward-thinking fashion inspired by street style and pop culture.
The Vanilla store in the shopping centre’s lower mall, is every woman and girl’s must-shop destination for a fun fashion fix at affordable prices. And opening in their 2350 square foot retail unit at Braehead has also created ten new jobs.
Michelle Burns, Vanilla’s head of retail stores explained why Braehead was chosen for their first standalone store in Scotland:
“We were very selective when searching for the ideal location to launch our first Scottish standalone store and Braehead ticked all the boxes for us.
“The centre attracts a huge footfall with it’s already impressive reputation for having a wide variety of stores, restaurants and cafes giving it a strong appeal for women and girls of all ages.
“With our new store opening at Braehead we’ll give women and girls a trend-led and affordable option when it comes to their fashion choices.”
Braehead’s centre director Peter Beagley said: “I’ve no doubt Vanilla will be everyone’s favourite fashion flavour, bringing the latest on-trend styles to shoppers at Braehead.
“This is another example of why Braehead is the ideal and go-to retail destination for new and exciting brands, who want to reach current and new customers and give them the chance to see, feel and try on the fashion clothing before they buy.”